Schema - SEO Audit | Green Industry Tree Service

Checked the homepage, a city landing page, a service page, and the reviews page: every one emits a single, well-formed Rank Math @graph JSON-LD block — correct @context, valid non-deprecated types, absolute URLs, ISO 8601 dates, no deprecated schema. The score is not a flat fail because the raw ingredients are unusually complete: a real street address, a consistent phone number, and a real ISA credential number. But the schema that exists provides almost no real local-SEO or rich-result value — it actively states the wrong hours and an incomplete address, and there is zero Service, areaServed, or Review markup despite ~60 pages built specifically for local SEO.

Critical Findings

SCHEMA-01The existing LocalBusiness schema states the wrong hours and an incomplete addressFIXED — verified live Oct 4, 2026

Field	Schema said (Sept 25)	Live now (Oct 4)
openingHours	~~Mon–Sun, 09:00–17:00~~	Mon–Sun, 06:00–21:00
address.streetAddress	~~Missing entirely (only city/region/zip present)~~	16135 Barklea Rd

Both fixed 2026-09-29 via Rank Math's Local SEO settings, re-verified live Oct 4, 2026. Bonus find during this re-check: the schema's priceRange field had a separate, unrelated bug — it was literally set to "jaclyn" (a WP admin username leaked into the field). Cleared live rather than inventing a price tier with no real pricing data on file.

SCHEMA-02Zero Service schema on any of the 11 service pagesFIXED — verified live Oct 4, 2026

Checked /tree-trimming-services/ as a representative sample: it carries only the generic Organization block plus a mislabeled Article node (see SCHEMA-05). No serviceType, provider, or areaServed anywhere. Service schema (with serviceType, provider, areaServed) added to all 11 service pages, verified live.

SCHEMA-03Zero areaServed schema on any of the ~50 city landing pagesFIXED — verified live Oct 4, 2026

The site's entire programmatic local-SEO strategy — ~50 pages built specifically to target Katy, Sugar Land, The Woodlands, Tomball, and dozens more — has no structured-data backing connecting the business to any of these cities. Service schema with real, per-city areaServed values added to all 45 real city pages, verified live.

SCHEMA-04Zero Review/AggregateRating schema despite a real 5.0-star / 37-review GBPFIXED — verified live Oct 4, 2026

/tree-service-reviews/ visually displays a live Google reviews carousel via the "WP Google Places Review Slider" plugin, but that plugin injects no Review/AggregateRating JSON-LD or microdata at all. The confirmed, real GBP rating (5.0 / 37 reviews) is expressed nowhere in schema on the entire site. AggregateRating (real 5.0/37 GBP data) added to the reviews page — the plugin's own schema generation turned out to be a Pro-only feature, so this was added directly via Rank Math instead.

Medium Findings

SCHEMA-05Article schema is misapplied to non-article pages sitewideFIXED — verified live Oct 4, 2026

The city landing page, service page, and reviews page each emit an Article node with headline/author, even though none are editorial content. This is Rank Math's global schema-type default applied site-wide. Root cause: one global Rank Math setting applied Article schema to every "page" post type. Changing that setting directly turned out to break the entire schema graph (a real plugin bug, confirmed by testing) — fixed safely instead via a per-post override on all 56 affected pages, replacing the Article node with the correct Service schema. The homepage's own, separate Article schema was deliberately left untouched.

SCHEMA-06No BreadcrumbList, GeoCoordinates, or priceRange anywhere; sameAs omits YouTubeMostly fixed

With ~50 city pages plus ~11 service pages, breadcrumb schema would meaningfully help both crawl-path clarity and SERP display. sameAs lists Facebook, Twitter/X, and Pinterest but omits YouTube, even though the homepage embeds a YouTube video with its own VideoObject schema from that same channel.

Status (Oct 4, 2026): BreadcrumbList enabled sitewide (Rank Math's own breadcrumbs feature was fully off; turning it on is schema-only here, no visual change). GeoCoordinates added using the real, GBP-verified coordinates (discovered Rank Math already supports this via a titles.geo setting with no UI field exposed). priceRange was found to actually be set — to "jaclyn", a stray WP username, a real bug the original audit's "missing" framing didn't catch; cleared live rather than fabricated. Still open: sameAs still omits YouTube — no real channel URL exists to add, only a single video link, which isn't the right thing to put in sameAs.

Ready-to-Paste JSON-LD

Generated using the confirmed NAP data (16135 Barklea Rd, Cypress, TX 77429 · 713-966-9955 · Mon–Sun 6:00 AM–9:00 PM · 5.0/37 GBP reviews, verified live). Recommend implementing as a manual JSON-LD snippet rather than relying solely on Rank Math's auto-generated fields, since those fields are currently producing the wrong hours and no street address — fix the underlying Rank Math settings too so future auto-output stays correct.

Corrected LocalBusiness (site-wide)

{
  "@context": "https://schema.org",
  "@type": "HomeAndConstructionBusiness",
  "@id": "https://greenindustrytrees.com/#organization",
  "name": "Green Industry Tree Service",
  "url": "https://greenindustrytrees.com",
  "telephone": "+1-713-966-9955",
  "image": "https://ewhuqrzt864.exactdn.com/wp-content/uploads/2019/09/tree.png",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "16135 Barklea Rd",
    "addressLocality": "Cypress",
    "addressRegion": "TX",
    "postalCode": "77429",
    "addressCountry": "US"
  },
  "geo": { "@type": "GeoCoordinates", "latitude": "29.9827", "longitude": "-95.6980" },
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],
    "opens": "06:00",
    "closes": "21:00"
  },
  "sameAs": [
    "https://www.facebook.com/GreenIndustryTrees",
    "https://twitter.com/GreenIndustry2",
    "https://www.pinterest.com/greenindustry/"
  ],
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5.0", "reviewCount": "37", "bestRating": "5" }
}

Confirm before publishing

1) geo coordinates above are an approximate Cypress centroid — replace with the exact coordinates for 16135 Barklea Rd. 2) Add the YouTube channel URL (not the single-video link) to sameAs once confirmed. 3) Do not publish this alongside Rank Math's auto-generated Organization block using the same @id — disable/replace the plugin-generated node to avoid two conflicting entities on the same page.

Service (example: Tree Trimming) — repeat per service page

{
  "@context": "https://schema.org",
  "@type": "Service",
  "serviceType": "Tree Trimming",
  "name": "Tree Trimming Services",
  "url": "https://greenindustrytrees.com/tree-trimming-services/",
  "provider": { "@id": "https://greenindustrytrees.com/#organization" },
  "areaServed": { "@type": "State", "name": "Texas" },
  "description": "Professional tree trimming services from an ISA Certified Arborist serving Cypress, TX and the greater Houston area."
}

Service + areaServed (example: Katy, TX city page)

{
  "@context": "https://schema.org",
  "@type": "Service",
  "serviceType": "Tree Service",
  "name": "Tree Service Provider Katy TX",
  "url": "https://greenindustrytrees.com/tree-service-provider-katy-tx/",
  "provider": { "@id": "https://greenindustrytrees.com/#organization" },
  "areaServed": { "@type": "City", "name": "Katy, TX" },
  "description": "Green Industry Tree Service is an ISA Certified Tree Service Provider serving Katy, TX with tree trimming, removal, and arbor care."
}

Apply only to the surviving canonical URL

Do not add this schema to both pages in one of the 6 duplicate city-page pairs with identical areaServed/differing url values — resolve the duplicate-content issue (see Technical SEO) first, then apply schema only to the surviving URL.

AggregateRating (reviews page)

{
  "@context": "https://schema.org",
  "@type": "HomeAndConstructionBusiness",
  "@id": "https://greenindustrytrees.com/#organization",
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5.0", "reviewCount": "37", "bestRating": "5", "worstRating": "1" }
}

Do not fabricate individual reviews

Google's rich-result guidelines require Review markup to be genuine, first-party, and verifiable. If individual reviews are marked up (not just the aggregate), pull the actual text and reviewer first names directly from the live Google Business Profile — never invent author names or review text.

Where This Goes

Site-wide LocalBusiness block: theme header code or a custom Rank Math schema snippet, once for the whole site
Service blocks: per-page schema field in Rank Math's SEO panel on each of the 11 service pages
Service + areaServed blocks: same, on each surviving (post-consolidation) city page
Validate every template type (home, one service page, one city page, reviews page) with Google's Rich Results Test after publishing